Are “Mass Appealing” Perfumes Engineered to Be Safe?
In today’s fragrance market, certain perfumes seem universally likable. They’re clean, smooth, inoffensive—and rarely controversial. These are often described as “mass appealing” scents. But this raises an important question: Are these perfumes naturally likable, or are they deliberately engineered to be “safe”? The answer lies at the intersection of chemistry, psychology, and design strategy. 🧪…