Are Viral Perfumes Ruining Fragrance Individuality?
Ten years ago, wearing a fragrance often felt personal. People searched for a scent that matched their identity, personality, memories, or lifestyle. Today, however, many perfumes become famous overnight because of TikTok clips, influencer reactions, viral “top 10” lists, and algorithm-driven hype. The modern fragrance world is no longer controlled only by perfume houses. It…