Americans Have More Fragrance Choices Than Ever — But Many Buy Less Walk into a modern perfume store in the United States today and you may see hundreds of bottles, glowing displays, luxury branding, celebrity collections, niche fragrances, seasonal releases, and endless tester strips. At first, this looks exciting. But for many customers, too many…
Why Choosing a Perfume Sometimes Feels Mentally Exhausting You walk into a perfume store planning to buy one fragrance. Twenty minutes later, your nose feels confused, every bottle starts smelling similar, and suddenly buying nothing feels easier than making the “wrong” choice. This happens to millions of American consumers every year — and it has…
Perfume stores are designed to attract attention, trigger emotion, and encourage exploration. Yet every day across the United States, thousands of customers walk into fragrance stores, test multiple perfumes, spend 15–30 minutes browsing… and leave without buying a single bottle. Why does this happen? The answer is often far more psychological than financial. Modern American…
