Modern luxury no longer looks the same. Years ago, many perfume stores tried to impress customers by displaying hundreds of fragrances at once. Bigger shelves meant bigger prestige. More bottles meant more status. But today, something fascinating is happening inside the American fragrance market. Many consumers now perceive smaller curated perfume collections as more luxurious…
Americans Have More Fragrance Choices Than Ever — But Many Buy Less Walk into a modern perfume store in the United States today and you may see hundreds of bottles, glowing displays, luxury branding, celebrity collections, niche fragrances, seasonal releases, and endless tester strips. At first, this looks exciting. But for many customers, too many…
Walk into a modern American perfume store today, and you’ll notice something interesting: people rarely buy fragrances immediately anymore. Instead, they spray paper strips, test scents on skin, walk around malls for 20 minutes, compare reactions, revisit stores days later, and sometimes purchase only after multiple sampling experiences. Why? Because fragrance is no longer just…
