How Fragrance Subscription Boxes Are Changing Perfume Consumption In the US
Five years ago, most Americans bought perfumes the same way they bought shoes: they visited a store, sprayed a few options, and committed to a full bottle. Today, that behavior is changing fast. Many younger consumers now discover fragrances through monthly subscription boxes, curated scent samples, TikTok recommendations, and algorithm-driven personalization before they ever purchase…
