A few years ago, most Americans discovered perfumes inside department stores. Today, millions discover fragrances through TikTok videos, Instagram aesthetics, influencer “compliment reactions,” and viral “top 5 fragrances” clips watched in seconds. Modern fragrance marketing no longer depends only on smelling a perfume. It now depends on creating emotion before the bottle is ever opened….
Modern luxury no longer looks the same. Years ago, many perfume stores tried to impress customers by displaying hundreds of fragrances at once. Bigger shelves meant bigger prestige. More bottles meant more status. But today, something fascinating is happening inside the American fragrance market. Many consumers now perceive smaller curated perfume collections as more luxurious…
Americans Have More Fragrance Choices Than Ever — But Many Buy Less Walk into a modern perfume store in the United States today and you may see hundreds of bottles, glowing displays, luxury branding, celebrity collections, niche fragrances, seasonal releases, and endless tester strips. At first, this looks exciting. But for many customers, too many…
Why Investors Suddenly Care About Fragrance More Than Ever A few years ago, many investors viewed perfume as a luxury side industry — stylish, emotional, and difficult to scale. Today, that perception is changing fast. In the United States, fragrances are no longer just beauty products. They’ve become part of identity, lifestyle, social psychology, online…
