🌱 Can Perfume Ever Be Truly Sustainable?
The idea of a “sustainable perfume” sounds appealing—but is it actually possible? Behind every fragrance lies a complex journey: rare natural ingredients, energy-intensive production, global shipping, and ever-changing consumer trends. While brands increasingly promote eco-friendly claims, the reality is far more nuanced. So the real question isn’t just “Can perfume be sustainable?”It’s: How close can…